Each axis of the scoreboard says where the score came from. None is hidden for being judgment. At the same time, none pretends to be measurement when it isn't.
- measured
- We measured this straight from the page's code. It's a real number, not a guess.
- mixed
- Part is a real number (font size, bold share and such). The rest is our reading on top of it.
- judgment
- There's no number behind it. It's our assessment looking at the page, compared to what works in the market.
- circular
- Something crooked happened here: we guessed the company's stage by LOOKING at the page itself, and used that guess to judge the page. Tell us the stage before auditing and this resolves itself.